Clinics and practices · Eduardo Castellano

What I do for your practice

Patients choose a practice before they ever call. They look for one that explains, answers and makes booking easy.

Negotiable price: tell me what you need and I’ll quote you. I deliver fast and in volume.

01Educational content
02Campaigns and booking pages
03Reminders and patient messages
04Changes and small tools
05Monthly report
06Your practice website

01 · Educational content

I make educational pieces that explain, not just sell.

Before · stock photos and no time to postAfter · images and videos, approved by your physician

Eduardo presentsIllustrative example · choose a step

Clinical content is approved by your physician before it's published. I educate; I never give medical advice or promise results.

Illustrative examples. AI-generated content is labeled as such.

Education and teamFrom a patient handout to training for your team.5 options

Patient education resources4 resources for one service familyOrder / Negotiate No account: by email

Before/after visit guideUp to 10 pages from your approved protocolOrder / Negotiate No account: by email

Educational video30 seconds from an approved scriptOrder / Negotiate No account: by email

Material translation3,000 words into one languageOrder / Negotiate No account: by email

Team training12 slides and an administrative quizOrder / Negotiate No account: by email

02 · Campaigns and booking pages

I prepare your campaign, with a page to book.

Before · ads that send people to a phone numberAfter · a campaign and a landing page where patients book

Eduardo presentsIllustrative example · choose a step

I get it ready for the permit your practice requests (COFEPRIS in Mexico; FTC and board rules in the US). You approve before anything goes live.

03 · Reminders and patient messages

Fewer no-shows, a calmer front desk.

Before · phones ringing all dayAfter · bookings and reminders answered in seconds

Eduardo presentsIllustrative example · choose a step

Sample clinic · WhatsApp

Appointment reminderCheck-up with your doctor, Thursday at 9:00. Sample clinic, 2nd floor.

Please arrive 10 minutes early and bring your ID. Preparation questions go to our team.

ConfirmReschedule

Confirm

Confirmed. See you Thursday at 9:00.

Sample

I book and rescheduleOn the times your team opens.
I send remindersDate, time, location and the instructions your team wrote.
I never give medical adviceClinical questions go straight to your team.
No medical recordsScheduling only, nothing clinical.

Read a sample conversation

Hi, can I book a check-up this week?
Hi! Sure. I have Thursday at 9:00 or Friday at 4:30. Which works for you?
Thursday at 9. Do I need to fast?
You're booked for Thursday at 9:00. For preparation questions, our team will message you today so a professional can answer.
I'll send you a reminder the day before. See you soon!

Reception and communicationKeep requests, replies and follow-up organized.7 options

Administrative chatbot100 conversations about services and opening hoursOrder / Negotiate No account: by email

Phone reception30 minutes of administrative calls and routingOrder / Negotiate No account: by email

Request sorting100 messages grouped by administrative purposeOrder / Negotiate No account: by email

Intake form1 administrative form and exportOrder / Negotiate No account: by email

Referral tracking20 referrals with status and next stepsOrder / Negotiate No account: by email

Reception tasks20 tasks with an owner and statusOrder / Negotiate No account: by email

Patient experience survey100 responses and an aggregate reportOrder / Negotiate No account: by email

04 · Changes and small tools

Small improvements to how your practice runs.

Eduardo presentsIllustrative example · choose a step

Front desk · Thursday

Scheduling board · Thursday

Dr. A · Family9:00 · Check-up10:30 · Follow-up12:00 · Moved to Fri

Dr. B · Pediatrics9:30 · Vaccines11:00 · New patient

Dr. C · Nutrition10:00 · First visit1:00 · Follow-up

Scheduling only. No medical records.

Approved by you

Sample

A scheduling board, a new page or an opening checklist: choose what would help your team. No access to medical records.

Clinic operations7 options

Administrative dashboard1 source and 5 indicatorsOrder / Negotiate No account: by email

Occupancy and no-shows1 monthly calendar reportOrder / Negotiate No account: by email

Inventory alerts1 catalog and stock alertsOrder / Negotiate No account: by email

Clinic procedures5 administrative processesOrder / Negotiate No account: by email

Payment reconciliation100 records and a differences reportOrder / Negotiate No account: by email

Administrative portal1 requests or documents moduleOrder / Negotiate No account: by email

Superbill draft20 records from approved service informationOrder / Negotiate No account: by email

Maintenance and insurance5 options

Website / app maintenance30 days of monitoring, patches and backupsOrder / Negotiate No account: by email

Insurance eligibility100 administrative eligibility checksOrder / Negotiate No account: by email

Claim preparation20 claims from approved services and codesOrder / Negotiate No account: by email

Claim status tracking100 claim-status checksOrder / Negotiate No account: by email

Remittance reconciliation20 remittance records and an exceptions reportOrder / Negotiate No account: by email

05 · Monthly report

I show you what works and what to improve.

Before · no idea which post workedAfter · a monthly report with your numbers

Eduardo presentsIllustrative example

Monthly reportExample with made-up data

AWhere bookings come from

Website and online booking44 %
WhatsApp35 %
Social media21 %

BYour services

Service	Bookings	Next step
Check-up	38	Keep the campaign
Pediatrics	22	New video
Nutrition	9	Landing page

CNext moves

Online bookings peak on Sunday nights: send reminders on Monday morning.
The check-up video drives most visits to the website: make one for pediatrics.
Patients often ask about parking: add it to your website.

Sample data. I build yours from your bookings and website numbers, never from clinical data.

06 · Your clinic online

Your own website. A more visible clinic.

Order / Negotiate Order / Negotiate

07 · Your practice partner

Tell me what you want, and I will deliver it finished.

01 · You ask
Tell me what you need through voice, text or files.
02 · I make it
Follow what I prepare and request changes in your project.
Inside your project
Your project: progress, decisions and deliveries in one place.
A space that adapts to what you are creating: a campaign, a document or your practice website.
- Ask: share your idea through voice, text or files.
- Direct: follow progress and request adjustments.
- Review: open deliveries, compare and approve.
Illustrative walkthrough. Choose a stage to see how the project progresses.
Example screens. A physician on your team reviews and approves every piece and report before use. Eduardo does not provide medical advice or handle patient diagnoses.
03 · You get it ready
Clinical content requires your physician’s approval.
- “Launch our flu-shot campaign”You get the images, video, landing page and calendar, ready to approve.Before: an agency and weeks of back-and-forth.
- “Explain our new service”A video, a post and a page, for your physician to approve.Before: a copywriter and a designer.
- “Why are we missing appointments?”It reads your booking numbers and tells you what to change.Before: an analyst and spreadsheets.
- “Remind patients about their appointments”It sets up scheduling-only reminders and shows you how they work.Before: staff calling patients one by one.

Order / Negotiate Order / Negotiate

08 · More possibilities for your clinic

Ask for what you need.

10 · Our health safeguards

Health communication, done responsibly.

11 · Before you decide

Frequently asked questions

Do you handle patient records?: No. We don't receive medical records or diagnoses. In the US, we don't handle protected health information and aren't a HIPAA service.
Who approves the clinical content?: A physician on your team approves every clinical piece before it's published.
Do I need a permit to advertise?: Health advertising can require one. In Mexico, your practice requests the COFEPRIS advertising permit; in the US, FTC rules and your professional board's rules apply. Eduardo prepares materials for your professional to review against the applicable requirements.
Is this medical advice?: No. The content is educational and doesn't replace a consultation. We don't promise health outcomes.
Do you use AI?: Yes, and we label all AI-generated content.
We're a hospital or a large network.: You can request a scope tailored to your locations, volume and team. Write to me.

Patients choose a practice before they ever call. They look for one that explains, answers and makes booking easy.

I make educational pieces that explain, not just sell.

I prepare your campaign, with a page to book.

Fewer no-shows, a calmer front desk.

Small improvements to how your practice runs.

I show you what works and what to improve.

AWhere bookings come from

BYour services

CNext moves

Your own website. A more visible clinic.

Care, close to you.

Tell me what you want, and I will deliver it finished.

Your project: progress, decisions and deliveries in one place.

Ask for what you need.

Health communication, done responsibly.

Frequently asked questions

Order it and we agree on the price.

I’m Eduardo.I help your practice grow.

Patients choose a practice before they ever call. They look for one that explains, answers and makes booking easy.

I make educational pieces that explain, not just sell.

I prepare your campaign, with a page to book.

Fewer no-shows, a calmer front desk.

Small improvements to how your practice runs.

I show you what works and what to improve.

AWhere bookings come from

BYour services

CNext moves

Your own website. A more visible clinic.

Care, close to you.

Tell me what you want, and I will deliver it finished.

Your project: progress, decisions and deliveries in one place.

Ask for what you need.

Health communication, done responsibly.

Frequently asked questions

Order it and we agree on the price.