For employers
AI Engineer for agentic production systems.
I build and lead AI-native creative production systems that turn creative ideas into high-impact content at scale: more speed, more variants and conversion-focused creative.
- Title
- Head of AI Creative Systems & Production
- Positioning
- AI Engineer · Agentic AI systems · AI product builder · Creative technologist · Multidisciplinary producer
- Based in
- Torreón, Coahuila, Mexico
- Languages
- Spanish: native · English: B1 (writing, reading, listening; speaking: basic)
- /in/ejcrai ↗
Eduardo Javier Castellano Rosales
01
Experience.
Most recent first.
- 01
Experience
Global Media Review Inc. | La Neta / Elevn
AI Research, Content Creation & Workflow Builder
Worked across AI research, creative production and workflow development for a creator-economy environment serving major brands including Nescafé, Dove and Levi’s, focused on commercial, social and UGC content.
Production speed & scale
- Reduced time per piece from 3 days to 1.5 days and now to ~30 min (−99%): from manual production to automated, AI-powered workflows, enabling a high weekly volume of variants for testing.
- Designed agentic production systems combining audiovisual knowledge, instructions, tools, validation and human oversight to scale volume without losing control.
- Built node-based pipelines connecting generative models, control logic, transformations and quality checks.
High-impact content & performance creative
- Produced commercial, retail, social and UGC creative for Nescafé, Sears and Dove, with CTR- and conversion-focused creative and multiple variants for A/B testing.
- Clients consistently satisfied with extra AI-generated pieces delivered as added value.
- Benchmarked live video, image, audio and multimodal models for quality, consistency, control, speed and commercial viability.
- Converted production expertise and research findings into structured agent knowledge, specifications and reusable operating logic that speeds up every creative cycle.
See the AI versions produced there →Brand, quality & teams
- Applied human-in-the-loop guardrails, correction and final craft to protect brand fidelity and creative quality at scale.
- Documented reusable production methods so non-technical teams could operate sophisticated AI production workflows and scale content production.
- 02
AI product · own project
Multi-sector AI production platform
Product, architecture and production
I designed and built an AI production platform that serves eleven sectors from one system. The services on this site come from its catalogs.
What it is made of
- An agent engine in Python and a web app in React 19 + TypeScript, with a landing, a client app and an operator console.
- Eleven bilingual (EN/ES) sector sites, each with its own service catalog: units, scope rules and guardrails.
- The work model is part of the product: the client asks, the system proposes, and nothing is delivered until the client approves.
- 03
Creator production & early AI
EG_WICHO | ELGAMERWICHO
Video editor · Social media manager · Thumbnails & SEO
Worked for influencer and content creator @EG_WICHO on video editing, social media and YouTube creative.
Contributions
- Edited creator-led videos with storytelling, motion graphics, color, sound and hands-on finishing.
- Managed social media content, designed thumbnails and supported YouTube SEO and content discovery.
- This is where I first integrated AI into my creative process, alongside traditional editing and design.
02
Skills.
AI engineering, the creative and growth work it serves, and the hands-on craft underneath.
AI engineering
LLM agents
Configuring a model with system instructions, knowledge, state and tools to do a defined class of work.
MCP, APIs & webhooks
Concrete interfaces that let an agent drive workflows, services and jobs.
Node-based pipelines
Graphs that connect generative models, control logic, transformations and quality checks.
Cloud execution
Workflows as callable units on managed compute, with job management and concurrency.
Generative specification
Turning human intent into structured, receiver-aware specifications before generation.
Model evaluation
Benchmarking video, image, audio and multimodal models against real production requirements.
Human-in-the-loop QA
Guardrails, correction and final craft that protect fidelity and quality at scale.
Product engineering
An agent engine in Python and a web app in React 19 + TypeScript, with client and operator views.
AI-native creative growth
Creative production
Static images, product visuals, advertising creatives, UGC-style content and short-form video, supported by professional editing, motion graphics, color grading and sound design.
Content marketing & creative strategy
Content development, creative direction, messaging, and formats shaped around channels and specific marketing objectives.
Growth & conversion
Creative aligned with acquisition objectives, campaign concepts, landing pages, funnels, and learning-informed iteration.
Agentic AI & creative systems
Claude, ChatGPT, structured instructions, reusable workflows, automation, validation, and human oversight.
Hands-on craft & deliverables
Narrative editing
Storytelling, pacing, footage selection and assembly.
Motion & VFX
Compositing, kinetic type, animated graphics and effects.
Color & sound
Color correction, grading, music and sound design.
Thumbnails & SEO
Visual hooks, YouTube packaging and discoverability.
Social formats
Shorts, Reels, TikTok, subtitles and aspect ratios.
Graphic design
Branding, marketing graphics and infographics.
03
Agentic AI creative architecture.
The systems, knowledge, workflows and production infrastructure that turn intelligence into executable creative production.
01
Intent
Human defines the objective, references, constraints, and required outcome.
02
Reasoning
The selected LLM interprets the objective using system instructions and operational knowledge.
03
Specification
The agent creates the production specification required by the chosen capability.
04
Workflow
The agent constructs or selects the node graph required to execute the specification.
05
Execution
The graph is submitted to the cloud production platform through an available interface.
06
Generation
Specialized models inside the graph create or transform media.
07
Validation
The result is checked against creative and technical criteria; corrections are made where needed.
08
Outcome
Approved media is delivered for its intended creative or commercial use.
Architectural principles
- Composable · each component has a defined responsibility and explicit interface.
- Capability-driven · models and workflows are selected according to production requirements.
- Knowledge-first · complex execution depends on domain and operational knowledge, not only model capability.
- Specification-driven · intent is converted into structured, receiver-aware execution instructions.
- Validation-first · quality criteria are part of the production path.
- Human-accountable · automation reduces repetitive execution while human direction and final accountability remain explicit.
04
Tools.
Broad hands-on experience across the AI content production stack: I test platforms in real workflows, compare capabilities, identify limitations and select the right tool for each requirement.
AI tools + agentic AI
Static images
- Magnific
- Lovart
Image models
- Nano Banana
- Flux
- Seedream
- Recraft
- REVE
Video models
- Kling
- Veo
- Seedance
- Minimax
- Wan
- HeyGen Avatar
- VEED Fabric
- LTX
- Sora
AI agents
- ChatGPT
- Claude
All-in-one / node-based
- Comfy
- Weavy
- Wireflow
- Flora
Cinematic & ads
- Google Flow
- Higgsfield
- LTX Studio
- Runway
Avatar & UGC
- HeyGen
- Make UGC
- VEED
Post-production
- Creatomate
- Remotion
- OpusClip
- Hyperframes
Professional software
Video & audio editing
- Adobe Premiere Pro
- DaVinci Resolve Studio
- Adobe Audition
- iZotope RX 11
Motion & graphic design
- Adobe After Effects
- Photoshop
- Illustrator
Specialist VFX plug-ins
- Red Giant Suite
- Boris FX Sapphire, Continuum & Mocha Pro
- Neat Video
Photo / video enhancement
- Topaz Labs (Video AI, Photo AI, Gigapixel)
- Nik Collection
Additional imaging
- Luminar AI
- ON1 Suite
- AI Arty Image Matting
- Photoshop Generative Fill
Motion & creative assets
- Motion Bro 4
- AEJuice
- Tropic Colour
- VideoHive
- Envato Elements
What I evaluate
- Quality
- Consistency
- Control
- Speed
- Workflow fit
- Production viability
05
Platforms and APIs I build with and integrate.
153 services across AI, media, sector software, operations and infrastructure. I choose them per job and connect them through APIs, MCP and webhooks, with the client's own accounts where the work requires it.
AI & media
Reasoning & code
- Anthropic
- OpenAI
Search & research
- Tavily
- Exa
- Firecrawl
- Brave
- Jina
- OpenAlex
- Crossref
- PubMed / NCBI
Documents, OCR & signature
- Docling
- Pandoc
- PyMuPDF
- LibreOffice
- Amazon Textract
- Google Document AI
- Azure Document Intelligence
- Dropbox Sign
- DocuSign
Image
- Black Forest Labs
- Ideogram
- Stability
- SVG / Inkscape
- Photoroom
- Cloudinary
Video & editing
- fal
- Replicate
- FFmpeg
- Shotstack
- Synthesia
- Tavus
- D-ID
- Hedra
- Sync
Voice & audio
- ElevenLabs
- Deepgram
- Google Audio
- OpenAI Audio
Music
- Eleven Music
- Music AI
- AudioShake
- LALAL
- Auphonic
- Mubert
- SOUNDRAW
- Basic Pitch
- music21
- LilyPond
- MuseScore CLI
3D & scenes
- Meshy
- Tripo
- Rodin
- Blender
- Unreal
- OpenUSD
- Houdini
- Three.js
- Babylon.js
- PlayCanvas
- ShapeDiver
Infrastructure
Integrations & workflows
- Composio
- Nango
- Pipedream
- n8n
- Temporal
- Trigger.dev
Compute & hosting
- RunPod
- E2B
- Daytona
- Modal
- Hetzner
- Cloudflare
- Vercel
- Netlify
Data & secrets
- Supabase
- Postgres
- Neon
- Turso
- Infisical
QA & observability
- Playwright
- Browserbase
- BrowserStack
- Checkly
- Sentry
- Langfuse
- OpenTelemetry
Sector platforms
CAD/BIM & real estate
- Autodesk APS
- IfcOpenShell
- FreeCAD
- Floorplanner
- CubiCasa
- Matterport
- COLMAP
- NodeODM
- Bentley Reality Modeling
- ATTOM
- MLS (authorized)
- Regrid
- Mapbox
- OpenStreetMap
- RESO
Clinics
- Healthie
- Canvas
- Bookings
Law firms
- Clio Manage
- Clio Grow
- CourtListener
- Relativity
Film & animation production
- Kitsu
- Flow Production Tracking
- OpenTimelineIO
Games & LiveOps
- Godot
- Nakama
- PlayFab
- GameAnalytics
Operations & business
Social & commerce
- Meta
- TikTok
- X
- Buffer
- Shopify
- WooCommerce
- Google Merchant API
- Klaviyo
- Shippo
CRM & support
- HubSpot
- Salesforce
- Pipedrive
- Zendesk
- Intercom
- Gorgias
- Freshdesk
ERP & admin
- Frappe / ERPNext
- Odoo
- Facturapi
- Alegra
Communication & scheduling
- Resend
- Postmark
- Brevo
- Twilio
- Telnyx
- LiveKit
- Cal.com
- Calendly
- Acuity
Client files & CMS
- Google Workspace
- Microsoft Graph
- Dropbox
- Box
- Notion
- WordPress
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